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Mistplay

UA Videos

Mistplay is the #1 Loyalty Program for mobile gamers – with over 20 million users worldwide. Millions of gamers use the platform to discover games, connect with friends, and earn awesome rewards. Mistplay is a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada.

Mistplay

Animated

Fake Gameplay

_Puzzle + Tsnghuru Theme

This animated fake gameplay ad combines a puzzle game concept with the visual and cultural appeal of Tanghulu, a popular Korean sugar-coated fruit snack.Featuring fast-paced gameplay, vibrant candy-like visuals, and hooking sound effects.

Media Source:

AppLovin, Moloco, TikTok

Video Structure:

(Hook) Showcase 5-10s of fake gameplay

(Body) MIstplay App walkthrough

(Outro) CTA

Script:

#1 Can we earn rewards like cash just by playing games?

#2 Awesome! Let’s rack up units and redeem them for rewards!

#3 Yes! Scored a ₩50,000 Naver Pay gift card!

#4 Mistplay, the app where you can earn gift cards just by playing mobile games. Start now!

#5 Discover and play new games on Mistplay.

#6 Redeem the units for a variety of mobile gift cards.

#7 Download Mistplay now from the Google Play Store.

#8 Sign up today and get 200 units now.

Performance Results:

The Fake Gameplay – Puzzle creative achieved a ROAS of 69% and an sROAS of 4% on TikTok in September 2024.

Takeaways:

TikTok audiences tend to have a lower tolerance for slow-paced content, and respond best to ads that are visually creative, direct, and easy to grasp within seconds.

The Tanghulu concept, a sugar-coated fruit trend popular in Korean social content, paired with catchy sound effects and fast-paced puzzle visuals, drew strong attention and engagement.

— PROJECT

Animated Fake Gameplay

— ROLE

Conceptualizing

Scripting

Graphics Design

Character Design

Animation

— TOOL

Illustrator

After Effect

01. Bubble Shooter + Tanghuru Theme

Combined the bubble shooter mechanic with sugar-coated fruit visuals.

02. Match 3 + Pets Theme

Introduced a pet-themed design within the same puzzle category.

03. Client Netmarble’s promotion for Seven Knights: Rebirth

Iterated to highlight key gameplay moments from the client’s new title.

ITERATION

UGC

Mukbang

_livestream

A UGC-style video ad designed to mimic real-time social livestreams, featuring a female actor doing a convenience store mukbang while interacting with viewers through on-screen comments.

Media Source:

Meta Ads, TikTok, Moloco, AppLovin

Video Structure:

(Hook) Mukbang on social live

(Body) Showing rewards mentioning Mistplay as a source of rewards -> App walkthrough

(Outro) CTA

Script:

(Hook) Comment: Did you pay for it yourself again today?

(Body) This is actually something I got using a gift card earned by playing games on the Mistplay app! You just download the app, pick your favorite games to play, and points stack up automatically. You can then redeem those points for gift cards and use them however you like. I’ve already been using mine to grab late-night snacks at convenience stores.

(Outro) Play games, earn gift cards, download Mistplay now!

Performance Results:

Became a top-performing creative in Mistplay’s Facebook UA campaigns.

- CPI: Reduced more than 60%

- D7 ROAS: Improved more than 50%

Since its launch in August 2023, the creative has continued to deliver strong results through the first half of 2025.

Takeaways:

The mukbang format, rooted in Korean internet culture, performed well not only in Korea but also in Mistplay’s core global markets.

By featuring actual usage of rewards, the ad delivered both entertainment and practical appeal.

Livestream elements, especially reading viewer comments, enhanced engagement and watch time, drawing viewers deeper into the content.

The concept tapped into the cultural popularity of mukbang content and added a relatable narrative by showcasing how Mistplay rewards (like gift cards) are used in real life. Live chat overlays and eye-level shooting created an immersive, native-feeling ad experience.